About

We are a private equity advisor and placement agent with a single focus on GP-led transactions. The partners all held senior positions at global secondary funds. This gives us an asymmetric understanding of the space and a unique edge in the structuring and execution of transactions.

We partner with private equity managers over the longer term to deliver systematic secondary programmes. This enables them to proactively manage liquidity and optimise portfolio outcomes. We leverage our expertise, experience and relationships to anticipate challenges, align incentives and drive outcomes.

What

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We work with private equity managers to create secondary programs. Our funds are structured using real time insights into market trends and buyer behaviours.

Our relationships with investors give us the inside track on key decision makers’ preferences and personalities. We have a comprehensive understanding of  GP-led transactions and direct secondaries.

Why

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GP-leds are essential tools in addressing the blunt instrument of fixed-term fund lives. They offer managers the opportunity to continue backing their best investments rather than having to sell too soon.

Existing investors can access early liquidity or continue to participate in future upside. New investors gain exposure to high-quality assets that are overseen by an informed manager.

Companies maintain a trusted relationship with an existing investor accessing fresh capital to deliver on growth strategies.

How

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Every Bluetower mandate is defined by a  series of milestones for success.

We start by optimising each offering with intensive pre-launch due diligence and market testing. This allows for a focused, quick and efficient fund placement, coordinated by the three partners.

We manage all aspects of the process, from material preparation and marketing, investor due diligence, oversight of legals and fund closing.

We aim to be aware of our internal biases, to operate with clarity and to focus on what matters – getting the deal done efficiently, fairly and to the benefit of all counterparties. To us, success is more than just closing a transaction. We aim to ensure that all parties enjoy the process and come away better off.

Team

We all held senior positions at global secondary funds and has have a background in secondary fund raising, structuring, sourcing and investing. We are all engaged on every project and aim to exceed the expectations of all parties involved through a better understanding of what is achievable in the secondary space.

Contact Us

Europe

Unicorn House
221-222 Shoreditch High Street
London E1 6PJ

Tel: +44 20 7183 6049

North America

311 Post Rd E
Westport
Connecticut CT 06880

Tel: +1 646 693 0381